scale up
shopping becomes more and more a common action.
the shop space is almost unnoticeable for most of the times.
the clothes themselves lost their magic power of “speaking” to us.
the daily routine blunts our sensibility.
to wake up our senses,
more implication and some mystery is needed.
we were looking to create a place
that doesn’t give itself to you from the first glance,
a place that invites you to experience it,
a place that draws your attention, that sharpens your senses
and among which, a dress is not just a dress,
but that dress.
we draw our inspiration
from an ordinary item of the garment industry that has the power
to reinvent itself over and over again: the ribbon.
In the garment industry, the ribbon made its way over the centuries,
becoming one of the most common items.
upon its basic use for binding and tying,
it is also an accessory that makes you stand out of the crowd.
It has the power to change an ordinary outfit into one with attitude,
and by extension, it makes you feel special.
But what’s happening
if such a tiny thing was scaled up to a new dimension,
what if it grew from centimeters to meters?
what if,
from a chic clothes accessory, the ribbon became that magic thing
that put the space into being in a new and unexpected way?
we propose a shopping space that explores the ribbon personality,
as well as its natural way of folding.
a sheer and fluid space
that seems to flow along its own limits
was cut out
with a very simple gesture.
opened and closed in the same time,
folded and unfolded, the space reinvents itself in every loop.
openings on the lower level allow people to walk freely and discover the shop
which gradually reveals itself.
the loops divide the place but keep its integrity in the same time.
one walking through the created spaces can see the similarities but perceive the subtle differences
in the light, in the opening, in the roundness.
along with the scaling up process a role reversal took place: the clothes became the accessories for the ribbon,
and the ribbon becomes the “outfit”.
by the way of exhibition, we explore this inversion to enrich the clothes
as well as the space.
shopping becomes more and more a common action.
the shop space is almost unnoticeable for most of the times.
the clothes themselves lost their magic power of “speaking” to us.
the daily routine blunts our sensibility.
to wake up our senses,
more implication and some mystery is needed.
we were looking to create a place
that doesn’t give itself to you from the first glance,
a place that invites you to experience it,
a place that draws your attention, that sharpens your senses
and among which, a dress is not just a dress,
but that dress.
we draw our inspiration
from an ordinary item of the garment industry that has the power
to reinvent itself over and over again: the ribbon.
In the garment industry, the ribbon made its way over the centuries,
becoming one of the most common items.
upon its basic use for binding and tying,
it is also an accessory that makes you stand out of the crowd.
It has the power to change an ordinary outfit into one with attitude,
and by extension, it makes you feel special.
But what’s happening
if such a tiny thing was scaled up to a new dimension,
what if it grew from centimeters to meters?
what if,
from a chic clothes accessory, the ribbon became that magic thing
that put the space into being in a new and unexpected way?
we propose a shopping space that explores the ribbon personality,
as well as its natural way of folding.
a sheer and fluid space
that seems to flow along its own limits
was cut out
with a very simple gesture.
opened and closed in the same time,
folded and unfolded, the space reinvents itself in every loop.
openings on the lower level allow people to walk freely and discover the shop
which gradually reveals itself.
the loops divide the place but keep its integrity in the same time.
one walking through the created spaces can see the similarities but perceive the subtle differences
in the light, in the opening, in the roundness.
along with the scaling up process a role reversal took place: the clothes became the accessories for the ribbon,
and the ribbon becomes the “outfit”.
by the way of exhibition, we explore this inversion to enrich the clothes
as well as the space.
credits: elena dragu, welovearchitecture (magda vieriu, octavian hrebenciuc)world space creators award 2011, competition entry
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